Our Team

MANAGING DIRECTOR
Mary joined WAAM in 2019 as Managing Director. Prior to WAAM, Mary spent 13 years in the music industry most recently at Sony Music Entertainment where she led the consumer research department in the digital media space and served as the central resource across the record labels’ digital marketing departments. Her cross-functional experience includes spearheading corporate partnerships, driving product development, managing international accounts, facilitating focus groups, and customizing brand partnership opportunities for artists. Subsequently, Mary expanded into the realm of community fundraising and event planning.

 

Mary brings her project management, execution skills, leadership, and analytics background to all facets of the organization.

 

Working with WAAM fulfills Mary’s love of music and a lifelong passion for giving back.

MARY CRAWFORD

MARY CRAWFORD

MANAGING DIRECTOR
Mary joined WAAM in 2019 as Managing Director. Prior to WAAM, Mary spent 13 years in the music industry most recently at Sony Music Entertainment where she led the consumer research department in the digital media space and served as the central resource across the record labels’ digital marketing departments. Her cross-functional experience includes spearheading corporate partnerships, driving product development, managing international accounts, facilitating focus groups, and customizing brand partnership opportunities for artists. Subsequently, Mary expanded into the realm of community fundraising and event planning.
 

Mary brings her project management, execution skills, leadership, and analytics background to all facets of the organization.

 

Working with WAAM fulfills Mary’s love of music and a lifelong passion for giving back.