Linda Ury Greenberg is Director for Marketing Research at Columbia University’s Office of Alumni and Development. She oversees University-wide alumni quantitative and qualitative initiatives. Linda focuses on better understanding alumni as individuals: how they want to connect with Columbia, how best to reach them, and what programming is most appealing. Prior to joining Columbia in 2013, she spent years doing consumer research in advertising and the music industry, implementing studies on brands, artists, new concepts, and products.  

Linda received a B.A. from Wellesley College, an Ed.M. from the Harvard Graduate School of Education and will receive an MS in Strategic Communication from Columbia University in May 2022. She loves traveling both near and far and keeps busy with family, volunteering for Wellesley, hiking, and theater-going. The power of music has been a part of her life forever, with a mom who taught piano and a dad who ran radio stations.