21 Jun Spoke Launches Music Therapy App for Gen Z, Raises $1.5M Round Led by Ada Ventures
ABSTRACT: Apps like Calm and Endel are exploring an expanding new universe of what’s becoming known as “functional sound”. Calm and others are doing it in the meditation and sleep space, while Endel, which has raised $7.5 million, creates “functional sound” to enhance working or other activities. Now a new startup is launching what it calls “functional music”, and it’s raised institutional backing to power its next phase.
Spoke is a new app that generates music with what it dubs “mindfulness benefits”. The app is based on 18 months of R&D with modern musical artists and scientific advisors (a clinical trial is planned) and combines music with the mindfulness prompts aimed largely at a Gen Z, or under 25 age group, who are often put off by more “middle-aged” mindfulness apps and movements.
REVIEWER: Peter Gerlings
AUTHOR SUMMARY: Mike Butcher