Tara is a seasoned entertainment executive with over 10 years experience in the recorded music industry. She leads a team of analysts that provides data-driven recommendations and innovative strategies across the music & podcast divisions of Sony Music Entertainment, shaping both content creation + company revenue. She has extensive experience in global consumer marketing, social media, strategic planning, consumer research, branding, & creative development, as well as presenting to C-suite executives, content creators, artist management & leaders at Fortune 500 companies. Earlier career experience includes working in the advertising industry at DDB Worldwide and moonlighting as a spinning instructor for NYSC. Tara earned her MA in Psychology from NYU and her BA in Psychology from Princeton University. She supports a range of organizations such as ACLU, RAICES, Covenant House, Food Bank NYC, Black Girls Code, animal rescues, and local educational institutions.