Linda is an independent marketing and consumer research consultant. Previous roles include 11 years as the Director for Marketing Research at Columbia University, where she oversaw University-wide alumni quantitative and qualitative initiatives. Prior to joining Columbia, she leveraged her love of music to work at Sony Music, implementing studies on brands, artists, new concepts, and products. She started her career in the advertising industry. Linda received a B.A. from Wellesley College, an Ed.M. from the Harvard Graduate School of Education, and an MS in Strategic Communication from Columbia University. The power of music has been a part of her life forever, with a mom who taught piano and a dad who ran radio stations.