Linda Ury Greenberg is an independent marketing and consumer research consultant. Previous roles include 11 years as the Director for Marketing Research at Columbia University, where she oversaw University-wide alumni quantitative and qualitative initiatives. She focused on better understanding alumni as individuals: how they want to connect with Columbia, how best to reach them, and what programming is most appealing. Prior to joining Columbia, she leveraged her love of music to work at Sony Music, implementing studies on brands, artists, new concepts, and products.  She started her career in the advertising industry. 

Linda received a B.A. from Wellesley College, an Ed.M. from the Harvard Graduate School of Education, and an MS in Strategic Communication from Columbia University in 2022. She loves traveling both near and far and keeps busy with family, volunteering for Wellesley College, hiking, and theater-going. The power of music has been a part of her life forever, with a mom who taught piano and a dad who ran radio stations.